Where To Publish Your Blog To Grow

This is my first piece in my blog’s content writing commentary series. And I’m tackling a question someone posted in r/blogging. That question is the topic of today’s blog post.

“Where to publish your blog to grow.”

And I assume you’re asking the same question, or why would you be on my patch of the internet today? Lol. So, here’s the deal. I’ll explore 7 platforms a blogger should use to grow their blog’s brand.

But before we dive in, we need to acknowledge the state of blogging in 2026. Unreliable SEO traffic is triggering a blogger migration away from search engines to other media platforms.

Many blogs that relied heavily on search traffic have taken a beating with the recent Google updates. And a new era is emerging…

• There’s the rise of GEO.
• Brand building is getting popular in blogging circles.
• And the era of true web-logging is back where folks will curate for interesting bloggers again.

Alright, enough of my rambling.

Let’s see how publishing on these 7 platforms would grow your blog.

1. How To Leverage The Podcast Medium As A Blogger

So, do you need to pick up a microphone? Yes. In my opinion of course. They say that the pen is mightier than the sword.

But in this new era of blogging, the pen is not quarreling. It’s collaborating with both the mic and the lens. That’s media for bloggers today. And I know you might not like it. But friends, pay attention to the signs, blogging is simply not enough.

Now you have a mature podcast medium that serves content to consumers on the go, capturing dead time in a way text can’t. So quicken your footsteps and match their strides with your podcast. Reach them when they commute, during gym sessions, and while they do household chores.

So now, what would you record and publish on your podcast?

Don’t stress. Everything you need is already on your blog. Just record your blog posts and publish. Don’t fear content duplication. You’ll notice that recording your article for an episode adds to your content. Your podcast content is more conversational. More personal.

Recording your blog posts is an opportunity to explain your written work, given the subtractive nature of blogging and writing in general. So basically, make your blog post a podcast episode.

Now, here are a few ideas to keep your podcast and blog cohesive brand-wise while expanding your podcast content.

• Get a guest to add a fresh perspective to your now recorded blog content.
• Be a guest on other like-minded blogs and podcasts. Pitch them using your backlog of published content.
• Let your blog ground your podcast with infographics and diagrams representing content discussed in the episode.

And now to YouTube.

2. How To Promote Your Blog On YouTube

Your pen and mic are friends, bravo! Now they’re about to link up with your lens. And why won’t they? YouTube is the second-largest search engine on the internet.

Now, let me make a point.

You know, many bloggers will tune out 2 sections into this article. They don’t want to show their face or clear their throat. They bury their faces in books and the keyboard.

It’s romantic. It’s pure. But it’s a setback in this era.

Not to play judge here. (BTW, I couldn’t even, if I wanted to, lol). I still handwrite my articles with a pen. It takes more time and effort. But I love the handwriting process; warts and all.

The point is, choose your poison. Understand what you lose when you limit your media to text and images.

Anyway, back to YouTube.

If you’re ready to be more than a pen-pal, here’s how to distribute your blog content on YouTube.

• Adapt your long-form articles into structured video essays that tackle the “Why” and “How” of your topic.
• Embed the videos you’ve published on YouTube back in your blog post to increase dwell-time.
• Slice your spicy or tactical blog insights into 60-second vertical clips for Shorts.

An extra tip is to publish those short videos on TikTok, too.

And now to email.

3. How To Build Your Own Audience Via Email

Everyone in the blogging and marketing world talks about email. And yet it doesn’t seem like we evangelize enough.

Email is all you own on this information superhighway. BTW, did you know that that’s what we used to call the internet in the 90s? Yes.

Pardon my detour, I’m getting somewhere with this…

Highways are not private property. And you don’t truly own any patch of internet land.

Not the blog website you stand on.

Not your social media accounts.

Nothing.

But you can own your email list. A bunch of people who trust you enough to give you their email addresses. That’s your true audience.

So, here are 2 ways to go about email as a blogger.

A. You need an offer so good that people will give you their real email addresses to get it. Some bloggers offer services, and others give information products. I’d advise you to lean towards inter-personal services early on. Low traffic can be an advantage here because you’re likely not to get overwhelmed.

B. Reach out to readers with Intent-Based Pop-ups and Slide-ins to join your email list. They are behavior-based triggers that appear when a reader is most receptive to an offer. An example would be readers who just finished reading a blog post related to your email offer.

And now, let’s discuss Facebook.

4. How To Grow On Facebook As A Blogger

Did you know that I sometimes go to Facebook to mourn dead content writing groups? Yeah. You had to be there. So much buzz from 2014-2022ish.

Anyway, I say that because community networking isn’t a strategy on Facebook anymore. At least not in my experience. So, what works?

A comprehensive content strategy native to the Facebook platform. And here are 3 tips to get you going on this OG social media platform.

A. Stop link dropping. Facebook is not an RSS feed, and they hate being treated as such. So if you want some of that blue attention, you do the work.

• Write compelling high-value long-form posts to the feed.
• Do a little formatting for social media aesthetics.
• And send links to DMs of interested readers.

B. Work your Reels. Create a Facebook page and upload Reels. 30-60 second talking-head videos or text-on-screen breakdowns.

• Focus on quick wins like “3 tips for …”
• And include a clear call-to-action pointing back at your brand.

C. Build a highly vetted micro-community. Yes, I just lamented the demise of several Facebook groups I used to enjoy. But you’re not going to make the same mistakes that cost them, are you? You’ll only welcome serious practitioners willing to contribute daily to the community.

Okay.

Let’s head to Facebook’s sister social media platform, Instagram.

5. How To Grow Your Blogger Brand On Instagram

We’ll get straight to the point here ( actually, there are five of them). So here are 5 tips to build your brand as a blogger on Instagram.

A. Work on your Carousels. A good subheading or takeaway from your blog can give you 5-10 carousel slides. Don’t write teasers that lead to your blog.  Let users get a complete thought on a subject right there on the platform.

B. Use Reels on Instagram as TOFU. As bloggers, we understand ToFU content as fresh traffic content. Content that brings readers new to a topic and our website. Short-form videos are the format on Instagram that pushes your content to non-followers.

C. Stop the “Link-in-bio” comments. That line requires too many steps for a passive scroller. Use a chat automation tool instead. Now you can automatically send the link of your new blog post directly to an interested reader via DM.

D. Create topic clusters for your highlights.

Group your highlights by your primary content pillars. When users land on your account, they should quickly understand your best insights and expertise.

E. Let your captions be narrative-based. Instagram is a social media platform and not a search engine. So users are inspired by narrative, not navigation. Don’t blurt out information on your Instagram posts. Tell them a story

6. How To Join The Right Conversations On X

X is the social media platform that tilts towards trending topics and conversations. Many users post short-form content as thoughts on trending issues. These topics are usually centered on politics and sports.

But as a blogger, you can find and join conversations around your niche. Here are 3 ways to grow your blog’s brand on X.

A. Be known for your niche. Users and the algorithm have to know you for an idea. It should be the same with your blog. If you blog about video games, then that should be 80% of your social media posts and engagement.

B. Give full value in your threads. If you want quick inspiration, take your last blog post and deconstruct it. A subheading can give you 8-12 tweet threads. Add a narrative arc and post with a direction to your blog link in your bio. Don’t post your blog link.

C. Use your reply feature. Join the industry conversations on the X platform. And give valuable insights under the posts of influencers in your niche. Reach out to interesting people and build relationships.

And now to LinkedIn.

7. Growth Via Professional Thought Leadership on LinkedIn

Okay. Let’s get you suited to hawk your blog on LinkedIn.

Lol.

I can feel your hesitation already. LinkedIn is a social media platform people love to hate. And I get it.

Authenticity is scarce there. Every structural layout or failed project is reframed as a “beautiful growth opportunity”.

And then there’s the humble brag. “I am incredibly humbled and honored to announce that I’ve been named Top Under 30 Micro-Strategist…”

Yeah. Uber cringe.

But isn’t this typical office stuff? It’s not like you’re home with these people, or LinkedIn is an outing with family and friends. It’s work, guys.

And since you’re a professional blogger, treat LinkedIn as a social media for work. You don’t have to add to the cringe slop either. Share authentic stories about your blog.

See, I’ve spent most of this section on mindset rather than tactics. And a reason for it. Getting your mind right frees you to promote your blog effectively on LinkedIn.

And for tips and tricks on creating content on LinkedIn, they’re no different from Facebook and Instagram. At least that’s the case for a blogger starting fresh on the platform. LinkedIn has carousels, and you can post long and short-form content there.

We’ll Wrap It Here…

Reading and writing are fun. The whole process makes you come alive, and that’s why you want to do just that. But as a problogger, writing alone is not enough.

Writing a great blog post is only 20% of the struggle. Getting that article to the right person is 80% of the work. And that can feel like work you don’t want to do. But, please hear me out.

I came across a video of Alex Hormozi the other day. And he talked about the struggle of building a passion business. I’ll conclude with 2 insights I got from the video.

A. The reality of running a passion business is that you spend more time doing chores than fun stuff.

B. Passion, itself, comes from the Latin root word - Passio (to suffer).

And if being a problogger affords you the opportunity of writing for a living, how much are you willing to suffer to make that a reality?

How much are you willing to suffer to keep it?